As 2025 winds down, we’re taking a moment to look back at what this community made possible over the past twelve months. Because of you, 2025 was our biggest year yet—with November marking the best month in our lifetime as a store. We’re so grateful!
2025 by the Numbers
8,981+ Volunteer Hours
Our volunteers poured nearly 9,000 hours into this place. Their time keeps the store functioning and full of life.
1,967 Donation Coupons Used
Since introducing our 15% off donation coupon in June, almost 2,000 coupons were used in-store. That means thousands of donations came through our doors—amazing!
8,410+ Christmas Items Diverted
Over 8,400 Christmas items were sold and kept out of landfills this year. Thanks again to our amazing Christmas elves who created our magical winter wonderland in the Loft!
8 Pop-Ups Across Edmonton
From markets to community events to one-off partnerships, we attended 8 pop-ups in our city this year. Each one connected us with new shoppers, donors, and supporters.
123,000+ Minutes Spent Thrifting
Based on store hours, shoppers spent well over 123,000 minutes in the store hunting for treasures. Sure, it’s not an exact science, but it’s a fun way of considering how much time this community spends choosing secondhand.
$4.95 Average Item Price
We pride ourself on offering affordable, accessible thrift. This year, the average cost of an item was $4.95, making it easier for families, students, and everyday Edmontonians to shop sustainably.
Top Sellers of 2025
- Women’s Clothing
- Shoes & Accessories
- Books, Videos & Games
- Home Decor
- Furniture
If you guessed women’s clothing would take the top spot once again, you were right. No one is surprised here!
Your Thrifting Supports Something Bigger
Every purchase at More Than a Fad helps fund Adeara Recovery Centre, supporting women in Edmonton as they rebuild their lives. If you want to see what your impact looks like in real time, we invite you to read Sarah’s Story, a powerful testimony of hope and transformation.
Thank You Will Never Feel Like Enough
Every hour volunteered.
Every coupon used.
Every Christmas ornament rescued.
Every minute spent browsing.
Every pop-up visited.
Every item purchased.
This year’s impact was built by thousands of small, meaningful choices, all made by you.
Thank you for showing up in the cold.
Thank you for choosing to shop secondhand.
Thank you for keeping items in circulation.
Thank you for telling your friends about us.
Thank you for believing in the mission behind the clothes.
Thank you for our best year yet.
We truly could not do this without you.
Here’s to 2026—we’re ready!