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Why Do We Feel Like We Need Something New — And How to Respond

Why Do We Feel Like We Need Something New — And How to Respond

Why do we feel like we need something new, even when our closets are already full? It’s easy to frame over-consumption as a lack of discipline, but the reality is far more complex. We live inside a system that rewards novelty. Trend cycles move faster than ever....

More Than a Fad 2025 Wrapped: A Year Made Possible by You

More Than a Fad 2025 Wrapped: A Year Made Possible by You

As 2025 winds down, we’re taking a moment to look back at what this community made possible over the past twelve months. Because of you, 2025 was our biggest year yet—with November marking the best month in our lifetime as a store. We’re so grateful! 2025 by the...

Opening Soon: More Than a Fad Christmas Loft Opens October 22

Opening Soon: More Than a Fad Christmas Loft Opens October 22

It’s that time of year again! The More Than a Fad Christmas Loft officially opens next Wednesday, October 22, 2025, and it’s bursting with Christmas décor, festive clothing, accessories, twinkling lights, dishware, tinsel, and everything that makes the season feel...

EcoChic: Fashion That’s Fun, Sustainable, and Rewarding!

EcoChic: Fashion That’s Fun, Sustainable, and Rewarding!

Hi, I’m Rittik, and I started EcoChic with a simple goal: to make sustainable fashion accessible, engaging, and rewarding. As a student at the University of Alberta and someone who’s always been passionate about technology and entrepreneurship, I saw an opportunity to...